Chevy Shows off Premium Silverado HD High Country

2015 Chevrolet Silverado 2500HD High CountryBoasting an aggressive new style and set to debut later this year at Chevrolet St. Helen, the 2015 Silverado HD High Country is a rugged workhorse that knows how to take care of its riders.

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Ford Ramps up Mustang Anniversary Celebrations

Ford _Mustang 50 years Mustang Club of AmericaFord is ramping up for celebrations of the Mustang’s 50 years of production. The dual celebrations will constitute the largest multiday gatherings to date for the purpose of celebrating the popular pony car. Mustang Club of America is stepping up to help out with organizing and executing the festivities, which kick off on April 16. The events will happen at the same time in Las Vegas, Nevada and Concord, North Carolina. People from around the world are anticipated to attend the events, with an estimated 100,000 enthusiasts present, as well as at least 5,000 Mustangs. Ford will also be bringing along various people who have had a hand in creating the Mustang and the subsequent cultural movement. Test drive the Mustang today at Ford Los Angeles.

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Volkswagen Works to Support Surfrider Foundation

VW Think BlueVolkswagen of America has announced that it is renewing its position as a sponsor of the Surfrider Foundation, marking the second year the German automaker has supported the event. The two organizations will continue to work together to educate the public about changing behavior to help keep waterways, beaches, and oceans clean and free of pollutants, keeping them clean and well preserved for generations to come. Conveniently, the Surfrider Foundation has adopted Clean Water initiatives that line up perfectly with the Think Blue campaign from Volkswagen. Take a vehicle for a test drive, learn about standard and optional features, and learn about current purchasing incentives by going to VW Riverside.

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Honda Celebrates 20 Millionth Vehicle Built in the United States

Honda_ 10_Millionth_Honda_Accord_lineoff_1_3_20_14Recently, Honda celebrated a huge manufacturing milestone as the 20 millionth vehicle made in the United States by the automaker rolled off the assembly line. The car was produced at Honda’s Marysville, Ohio plant, with the other four Honda vehicle plants and two powertrain manufacturing facilities in the United States taking part in the celebration of the milestone. Back on November 1, 1982, the first Japanese auto plant to operate inside the Untied States, Honda’s Marysville facility, produced its first car. Since that date, Honda has expanded its manufacturing footprint in the country, establishing vehicle production plants in East Liberty, Ohio; Lincoln, Alabama; and Greensburg, Indiana. The Honda plants make 11 different models, including seven light trucks and four passenger cars. The automaker has a fifth production facility in the works. When completed, the Performance Manufacturing Facility in Marysville, Ohio will be the only production facility that will make the upcoming Acura NSX supercar. Learn more about the current lineup of vehicles by going to Honda Dayton.

“We are deeply aware that our ability to reach this milestone results from the trust that 20 million customers have placed in our products, and we appreciate their support over the past three decades,” said Hidenobu Iwata, president and CEO of Honda of America Mfg. and head of Honda’s North American manufacturing. “We also value the commitment made by tens of thousands of associates at Honda and our hundreds of suppliers in the U.S. who build products of the highest quality for our customers.” Have your Honda vehicle professionally serviced at New Orleans Honda.

During 2013, Honda’s manufacturing facilities in the United States produced 1,309,917 vehicles, which set a new annual record and marked a 7.4 percent increase versus the number of vehicles produced in the country during 2012. Also during 2013, Honda purchase over $23 billion in parts and components from 533 suppliers.

The Honda Marysville Auto Plant has been making the Accord since it first opened up 32 years ago. During that time, the plant has made the majority of Accords sold in the United States, and has even supplied the car for other auto markets. The plant produces the full current lineup of Accord vehicles, including the Sedan, Coupe, and Hybrid. The East Liberty Auto Plant produced the Accord for four years, while the Honda Manufacturing of Alabama facility produced the Accord for two years. An engine manufacturing facility is located in Lincoln, Alabama and Anna, Ohio, while plants in Russells Point, Ohio and Tallapoosa, Georgia manufacture automatic transmissions. The plants have made 23.77 million engines and 18.64 million transmissions so far. During 2013, 95 percent of Honda vehicles sold in the United States were produced in North America.


Written by Steven Symes

Photo courtesy of Honda.

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Prius Named Best Selling Automotive Line in California

Toyota _2013_Prius_Family1-1In California, the Prius was announced as the most popular vehicle-line in 2013 for the second time in a row. The Prius Line, which includes the Prius Plug-in, the Prius Liftback, the Prius v and the Prius c, was the best-selling name plate for both 2012 and 2013. More than 60,000 Californians chose to purchase a Prius in 2012 and that number jumped by nearly 8,000 drivers when 69,728 people chose to buy a Prius in 2013. These numbers, which were pulled from the California Auto Outlook Report, show that the Prius Line outsells all other hybrid options combined. In fact, half of all the hybrids in California claim the Prius the name plate. For more information on potential vehicles from the Prius line in your area, Cowboy Toyota in Rockwall has a large selection of internet pricing at

In the last 10 years, more than 1.5 million Prius automobiles have been sold in the United States. Despite the increase in hybrid options from automotive competitors, Toyota remains a top leader in technology and design. “When the Prius was launched in 2000, many dismissed it as a ‘science project,’ but owners were enamored by its great MPG and lower emissions for a cleaner environment,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc. This innovative leadership continues as Toyota unrolls a new plan to make maintenance easier for its hybrid customers. If you ever have questions about Toyota vehicles regarding maintenance, please contact your local Toyota Maintenance Bowie.

The Toyota engineering team recently announced that they have begun to test a wireless battery charging structure for the Prius Plug-in. This structure would charge a hybrid by parking over a system of special coils placed on the ground. This new coil structure would completely eliminate the need for plugs and cords, thereby simplifying the lives of Prius customers. To ensure the ease with which customers could use this new technology, Toyota engineers also developed a parking feature that spotlights the coil system for the driver. Testing for this new coil structure has started in Japan, and similar testing is expected to take place in the United States and Europe later in 2014.


Photo courtesy of Toyota.

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Fiat 500 1957 Edition Arriving Soon

2014 Fiat 500 1957 EditionIf you are a fan of classic-retro Italian design and Italian cars, and you would like a taste of the historic Fiat Cinquecento, your wait may soon be over. That’s because orders have now been opened for the new 2014 Fiat 500 1957 Edition, which should be arriving at Fiat Dealers in late spring of this year. This well-equipped, limited-production model will offer buyers vintage Italian styling at a price that is just $1,900 more than the base Fiat 500 Lounge, at an MSRP of $20,400.

Jason Stoicevich, who is the Head of the FIAT Brand for North America with the Chrysler Group LLC, said of the new model, “Combining iconic Italian design and vintage styling with modern European technology, the 2014 Fiat 500 1957 Edition is inspired by the spirit of the original 1957 Nuova 500 and offers customers the opportunity to own and drive a vehicle that celebrates Italian automotive history.”

Compared to a standard 500, the 1957 Edition offers a sport-tuned suspension, 16” forged aluminum wheels, a retro body color design, throwback “FIAT” badging and a premium Marrone (brown) and Avorio (ivory) leather interior.

The 1957 Edition will be available to order in three classic exterior colors, which are: Bianco (white), Verde Chiaro (light green) and Celeste (celestial blue). For those that like a two-tone look, Verde Chiaro and Celeste exteriors can be paired with a signature Bianco painted roof and mirror caps to give that extra element of individuality.

The new Fiat will feature the manufacturer’s excellent 1.4-liter MultiAir engine and the C514 five-speed manual transmission, which gives you an EPA estimated 31 mpg in the city and 40 mpg on the highway. Although it is obviously efficient, the 1957 Edition is also a real driver’s car that includes a driver-selectable “Sport” mode on the instrument panel to deliver a more aggressive throttle map. There’s also the option of a six-speed automatic transmission with driver-selectable gear changes, which in Sport mode offers a more aggressive shift schedule and throttle map for even greater engine responsiveness.


Written by Sean Cooper

Image courtesy of Fiat.

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Chevrolet’s Incredible Attention to Detail Revealed

2014 Chevrolet Camaro Z28 flowtie.pngEven a casual observer of the stunning 2014 Camaro Z/28 can see that some serious hours must have been put in by the engineers and designers to come up with such an awesome vehicle. However, it’s almost impossible to imagine how much they scrutinized every single component of the Z/28, which will be arriving in the showrooms of dealers like Asheville Chevrolet Dealerships in late spring, looking for ways to improve track performance, with even the iconic Chevrolet bowtie coming under the microscope.

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Jaguar XE Announced at Geneva Auto Show

jag_xe_image_040314_01_Cropper_HeaderIn 2013, Jaguar showcased the C-X17 concept car that highlighted the new advanced aluminum architecture. Now Jaguar has announced at the Geneva Auto Show this month that the Jaguar XE will be the first product to have the new Ingenium engine. The engine produced by Jaguar’s Engine Manufacturing Centre  is a premium, low-friction, lightweight, low emission four-cylinder petrol and diesel variants. Production for the Jaguar XE will be available later this year.

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Chevrolet Loads new Z28 with Numerous Performance Upgrades

2014 Chevrolet Camaro Z/28To make the 2014 Z/28 the most track-worthy version of the Camaro yet, Chevrolet has revealed that the car comes with a number of upgrades over other versions of the pony car. When designing the new car, engineers decided to focus on three performance-oriented areas. The first was to increase the car’s stopping ability, which was accomplished by installing Brembo ceramic brakes that produce 1.5 g in deceleration force, plus a consistent feel after numerous fast laps around a track. Along with that, engineers focused on increasing overall grip by introducing revisions to the chassis. As a result, the 2014 Camaro Z/28 can pull 1.08 g when cornering. The final area of focus was to reduce the car’s curb weight, positively impacting handling, braking ability and acceleration. After using numerous modifications to shed weight, such as thinner glass for the windows and lighter-weight wheels, the Z/28 weighs in 300 lbs. less than the Camaro ZL1 and 55 lbs. less than the 1LE. Learn more about the current Camaro lineup by going to Chevy Amarillo.

“Like the first-generation Z/28, the new model is a road racer first and foremost. It features a wide range of state-of-the-art exterior performance modifications, and weight-reduction measures. It was bred for the track, pure and simple,” said Mark Stielow, engineering manager for the Camaro Z/28.

Chevrolet engineers also focused on the Camaro Z/28′s aerodynamics, which play a key role in the car’s ability to whip around tracks as quickly as possible. Versus the Camaro SS, which the Z/28 is based on, the car has a completely unique front fascia. Instead of an air dam, fog lights and upper-base grille, those features were removed and replaced by covers that increase aerodynamics and reduce curb weight. The car also makes use of a functional hood extractor made of carbon fiber, providing a way for hot air in the engine compartment to escape. The front splitter increases downforce on the front of the car, and is able to handle up to 250 lbs. of force. The rear spoiler features a wickerbill that also increases downforce, which improves vehicle handling at high speeds.


Written by Steven Symes

Photo courtesy of Chevrolet.  

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“Need for Speed” Director Scott Waugh Hails 2015 Ford Mustang

2015 Ford Mustang front Need for SpeedA co-branded advertisement for “Need for Speed” and the all-new 2015 Ford Mustang is about to hit our TV screens and movie theaters, with its debut coming during the Daytona 500. The ad will certainly ramp-up anticipation for the all-new Mustang, which is set to go on sale at dealerships like Lebanon Ford Dealers later this year. The ad was directed by Scott Waugh, who is also responsible for the upcoming movie “Need for Speed,” and features scenes from the movie where the lead character tries to get his life back on track in the new Mustang, with a voiceover that sets the scene for the movie.

The new ad is just the latest event in the build-up to what must be one of the most heavily-trailed vehicle launches in the history of the U.S. auto industry. By the time the 2015 Mustang appears in the showrooms of dealerships like Ford Dealer Madison in the fall, it will probably seem more like an old friend rather than the all-new version of one of the world’s most iconic cars.

Waugh selected a modified Mustang GT as the ideal vehicle for the film, which is inspired by the long-running video game series from Electronic Arts.

The film’s director said of the new Mustang, “The best movie cars combine tons of power, rear-wheel drive, great handling and the ability to be easily flung around corners. As we’ve seen hundreds of times over the years, from ‘Bullitt’ to ‘Gone in Sixty Seconds’, Mustang fits the bill perfectly, and it’s really a car that represents American culture at its best, which is why we chose it for Toby’s ride in ‘Need for Speed.’”

Steve Ling, who is the Ford car marketing manager, said of the tie-up between the manufacturer and the film-makers, “This is the first time anyone will get to see the new Mustang in a film, and ‘Need for Speed’ embodies the spirit of what Mustang is all about. We hope the movie gets the audience really excited about what automobiles are all about, to understand the passion that goes into creating Mustang.” Ling went on to add, “Few cars inspire the sort of passion Ford Mustang does. For nearly 50 years, Mustang has inspired a feeling of freedom and optimism with fans around the world.”

The film will be in theaters across North America from March 14th. Unfortunately we will have to wait a bit longer than that for the fantastic all-new 2015 Ford Mustang.

Image courtesy of Ford

Written by Sean Cooper

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